Marketing Coordinator, Graphic Design

Job Summary:

The Marketing Coordinator organizes public relations campaigns; supports brand awareness through handling administrative details for advertising, social media, and vendor relations, coordinates, executes, and monitors marketing communications projects and creates visuals with high impact results. The Marketing Coordinator is responsible for designing marketing materials for a variety of university needs, serves as a liaison between the Office of Marketing and Communications and other university departments as well as other external agencies; responsible for providing support with photography, videography and writing. The Marketing Coordinator should be able to perform well in individual and team environments. The ideal candidate will be a team player who is energetic, organized, creative, and self-motivated.

Duties and Responsibilities:

• Fulfill graphic design requests (social graphics, print/digital ads, signs, invitations, flyers, direct mail, brochures, etc.)
• Maintain and uphold FVSU brand standards and integrity through all print and digital design channels.
• Collaborate on design strategy with marketing team members.
• Write marketing literature and create content for website brochures, social media and email campaigns.

• Help coordinate marketing campaigns (including social media) for various programs and events to include supporting efforts for media relations such as photography, graphic design and videography.
• Disseminate e-mail campaigns ensuring brand uniformity of content and graphic design.
• Assist with content development for marketing collateral and video that aligns with brand standards (i.e., promotional flyers, social media graphics, campus videography, etc.)
• Review and ensure quality of marketing distribution lists, create lists as needed.
• Help keep university website up to date. Work with vendors to troubleshoot problems with the website and respond to user requests and comments.
• Monitors and reports on social media outreach, including weekly and monthly reporting.
• Maintenance and management of digital assets library (campus photos, university brand logos, etc.)
• Undertake daily administrative and coordination tasks. Take incoming request for the marketing and communications department.
• Serve as primary contact for ensuring information is consistent across all channels.
• Utilizes project management techniques to keep projects on track.
• May perform additional or other work as assigned.

Qualifications:

• Bachelor's degree in communications, marketing, or graphic design preferred
• At least two years' experience in graphic design, marketing or communications
• Strong interpersonal skills and excellent customer service required
• Excellent project management skills.
• Ability to manage multiple projects and meet deadlines on time and strong attention to detail.
• Graphic design skills and experience with Adobe Creative Suite is required.
• The job requires a highly creative and detail- oriented individual who is committed to maintaining the integrity of the FVSU brand.
• Photography and videography skills a plus.

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